Unveiling the fonts used in fashion media
Fonts with Sophistication
When fonts emerge to the cloud
Speaking of the difference between digital and graphic design, Jeter believes that screen fonts require higher standards in readability. “For instance, the content of VOGUE magazine is the Ming font, however, on screen, the thin horizontal strokes of Ming fonts lead to bad reading experiences. Therefore, the fonts on the website are replaced with Hei fonts, which provide a more comfortable reading experience.” When fonts emerge on the platform of fashion media, designers must face the task of breaking through limitations in products and technologies to present high-quality readability and aesthetics throughout different devices. Jeter stated: “The task lies in creating uncompromising results while compromising to limitations of the surrounding environment.”
Perhaps this uncompromising attitude is key to leading the trend in fashion and creating timeless aesthetics.